A graphic image of a bald head with black rim glasses serving as the logo for Bald Commerce and the Bald Truth newsletter.

Nothing but bald truth here.

You'll find no fluffery afoot. Read on, friend.

Two bald sailors.

We're two US Naval veterans who lead strategic comms, content, and partnerships in our day jobs.

Aaron

The "Left Brain" of our dynamic duo, Aaron serves as Vice President of Strategy & Partnerships at Oro Commerce. 15+ years leading tech and ecommerce. Pretty great on podcasts (It's the lighting). Even better in person (It's the hair).

Graphic image headshot of Aaron, cofounder of Bald Commerce.
Graphic image headshot of Jay, cofounder of Bald Commerce.

Jay

The "Write Brain" in this mindmeld, Jay serves as Chief Storyteller at Vintage GTM. 20+ years leading strategic comms and content. Former journalist and filmmaker who was almost famous for a hot minute.

Don't take our word for it.

Kind words from very smart people have only encouraged our moxie.

A LinkedIn profile picture of Fiona Wilke Norton used for public endorsement of Aaron Sheehan.

On Aaron

"Working with Aaron is like being in a masterclass of ecommerce intelligence. He has a unique ability to turn complex market dynamics and data into compelling and memorable narratives."

Fiona Wilke Norton Meta PMM

A LinkedIn profile picture of Jim Herbert used for public endorsement of Aaron Sheehan.

On Aaron

"Aaron is deeply connected with the ecommerce space. His knowledge of ecommerce tech is amazing, and his ability to communicate and collaborate is second to none."

Jim Herbert Patchworks CEO

A LinkedIn profile picture of Ike Arutiunian used for public endorsement of Jay Rowe.

On Jay

"A natural storyteller and strategist, he brings clarity, direction, and creativity to every initiative with a talent of turning complex ideas into clear, compelling narratives that drive measurable impact."

Aik Arutiunian HP Global Strategy Lead

A LinkedIn profile picture of Andrew Warden used for public endorsement of Jay Rowe.

On Jay

"Jay has the ability to connect with stakeholders from across any company and provide tangible value in a short period of time. He has a big heart, and an even bigger brain."

Andrew Warden Semrush CMO

Not another newsletter.

Your time is precious. Our time is short. We'll make it quick.

Featured Interviews

We rub elbows with the best and brightest in tech, ecommerce, and business every day. Occasionally, they agree to answer uncommon questions for us.

Good News

There's enough AI slop and negative content for doomscrolling. We accentuate the positive and share breaking news we think will encourage you.

Human Interest

It's amazing what you can learn when you slow down long enough to connect with people and learn the stories behind their brands, titles, and curtains.

Two Bits

Quips and tips to inspire, provoke, and equip you for quick wins and compounding long-term returns in your daily grind towards world domination.

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