Nothing but bald truth here.
You'll find no fluffery afoot. Read on, friend.
Two bald sailors.
We're two US Naval veterans who lead strategic comms, content, and partnerships in our day jobs.
Aaron
The "Left Brain" of our dynamic duo, Aaron serves as Vice President of Strategy & Partnerships at Oro Commerce. 15+ years leading tech and ecommerce. Pretty great on podcasts (It's the lighting). Even better in person (It's the hair).
Jay
The "Write Brain" in this mindmeld, Jay serves as Chief Storyteller at Vintage GTM. 20+ years leading strategic comms and content. Former journalist and filmmaker who was almost famous for a hot minute.
Don't take our word for it.
Kind words from very smart people have only encouraged our moxie.
On Aaron
"Working with Aaron is like being in a masterclass of ecommerce intelligence. He has a unique ability to turn complex market dynamics and data into compelling and memorable narratives."
Fiona Wilke Norton Meta PMM
On Aaron
"Aaron is deeply connected with the ecommerce space. His knowledge of ecommerce tech is amazing, and his ability to communicate and collaborate is second to none."
Jim Herbert Patchworks CEO
On Jay
"A natural storyteller and strategist, he brings clarity, direction, and creativity to every initiative with a talent of turning complex ideas into clear, compelling narratives that drive measurable impact."
Aik Arutiunian HP Global Strategy Lead
On Jay
"Jay has the ability to connect with stakeholders from across any company and provide tangible value in a short period of time. He has a big heart, and an even bigger brain."
Andrew Warden Semrush CMO
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We rub elbows with the best and brightest in tech, ecommerce, and business every day. Occasionally, they agree to answer uncommon questions for us.
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Human Interest
It's amazing what you can learn when you slow down long enough to connect with people and learn the stories behind their brands, titles, and curtains.
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Quips and tips to inspire, provoke, and equip you for quick wins and compounding long-term returns in your daily grind towards world domination.
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